Digital marketing for dispensaries and the cannabis industry, in general, is challenging. Aside from the different laws and regulations in each state and/or country, each online platform also has its…
As a cannabis brand, you know that marketing is the key to success. Without an effective marketing strategy, it can be challenging to attract new customers and keep them coming…
Web push notifications are among the most effective tools for engagement, providing you with additional touchpoints to reach your customers whether they’re browsing the internet on mobile or desktop. One…
Communication is an essential aspect of every business, and this is especially true for cannabis retailers and brands because it’s crucial to establish a solid relationship with your customers. As…
A look back: Alpine IQ’s Customer Success department was formed in November 2020 when Alpine IQ was supporting under 100 stores across Canada and the US. Less than 2 years…
Recently, Alpine IQ launched a brand-new product called “Brands” — a frictionless bridge that empowers cannabis brands and their respective retail partners to achieve shared objectives. Here’s all you need…
Nothing is better to a business than loyal customers who keep coming back for more. And as 4.20 comes to an end, you should still focus on how to maximize…
April 20th is a significant day for the cannabis industry — a worldwide celebration for our love of cannabis, its many benefits both recreationally and medically, and its growing community…
Email marketing is considered the second most used method to distribute content, and for good reason: It leverages the huge number of email users worldwide, It’s among the most reliable…
Segmentation in the context of marketing refers to the process of dividing your audience into distinct groups based on certain criteria. This makes your strategy more personalized and targeted. In…