In today’s modern times where consumers have multiple options to shop and learn more about a brand, businesses have to keep up with a lot — from developing and creating…
Timing is everything when it comes to marketing and business in general. In today’s media-saturated world, poorly timed marketing messages can make or break the success of your marketing campaigns,…
Many businesses focus most of their efforts on acquiring new customers, but the fact is, it’s far more sustainable to cultivate loyalty within your existing customer base. This is called…
With over 4 billion email users worldwide, email marketing holds a lot of potential for brands. It is also the second most used content distribution channel for business to business…
Web push notifications are among the most effective tools for engagement, providing you with additional touch points to reach your customers whether they’re browsing the internet on mobile or desktop….
With the increasing competition in the digital marketing landscape, marketers need to one-up their strategy to effectively reach customers. Web push notifications are considered as one the most effective tools…
Different customers may like your products/services for different reasons. And as they go further down the sales funnel, their motivations also change. This is why audience segmentation is essential for…
Loyal and happy customers are the fuel that makes referral marketing, or more commonly known as word of mouth marketing (WOMM), one of the most cost-effective marketing strategies. When people…
One of the most cost-efficient marketing strategies to use is a refer-a-friend campaign. It’s the perfect blend of acquiring new customers while also making your current customers happy. Referral campaigns…
A customer loyalty program, as the term suggests, is a customer retention strategy in marketing that rewards and recognizes customers who regularly purchase or engage with a brand. Different Types…