April 20th is a significant day for the cannabis industry — a worldwide celebration for our love of cannabis, its many benefits both recreationally and medically, and its growing community…
Email marketing is considered the second most used method to distribute content, and for good reason: It leverages the huge number of email users worldwide, It’s among the most reliable…
Segmentation in the context of marketing refers to the process of dividing your audience into distinct groups based on certain criteria. This makes your strategy more personalized and targeted. In…
First impressions are everything, and for dispensaries and businesses in general, there’s so much value in making the right impression on first-time customers. In today’s era where social proof —…
Social media has become deeply ingrained into the daily lives of people today. This refers to any online platform that enables people to conveniently communicate and easily share content with…
In today’s modern world, applications have become a huge part of our daily lives: from social media, games, photo editing tools, to messaging — and all kinds of apps imaginable….
As a brand, it’s important to come up with strategies to amp up sales and reel in new and existing customers. One simple yet often overlooked way is offering discounts….
In business, losing customers happens. It’s an inevitable cycle that business owners experience every now and then — customers often get bogged down by constant correspondence from brands, they get…
The dispensary industry has come a long way in the past years, and with the new year in full swing, it’s time to buckle down and improve your sales strategies. …
CFO’s often require credited actuarial opinions to showcase the liability of their loyalty programs. The goal is for the org to have clarity and peace of mind when liabilities are…