Spooky season is undeniably in full swing, and it’s the perfect opportunity for retailers and brands to be witty, creative, and fun, all while maximizing their reach and sales. Here…
The holiday season offers a multitude of opportunities for retailers and brands. It’s peak time for sales, and businesses that capitalize on this demand can see a significant boost in…
Digital marketing for highly regulated markets is challenging. Aside from the different laws and regulations in each state and/or country, each online platform also has its own set of rules….
As a brand, you know that marketing is the key to success. Without an effective marketing strategy, it can be challenging to attract new customers and keep them coming back,…
Web push notifications are among the most effective tools for engagement, providing you with additional touchpoints to reach your customers whether they’re browsing the internet on mobile or desktop. One…
Communication is an essential aspect of every business, and this is especially true for retailers and brands because it’s crucial to establish a solid relationship with your customers. As such,…
A look back: Alpine IQ’s Customer Success department was formed in November 2020 when Alpine IQ was supporting under 100 stores across Canada and the US. Less than 2 years…
Recently, Alpine IQ launched a brand-new product called “Brands” — a frictionless bridge that empowers brands and their respective retail partners to achieve shared objectives. Here’s all you need to…
Segmentation in the context of marketing refers to the process of dividing your audience into distinct groups based on certain criteria. This makes your strategy more personalized and targeted. In…
First impressions are everything, there’s so much value in making the right impression on first-time customers. In today’s era where social proof — customer reviews, testimonials, and word-of-mouth recommendations —…