As a brand, you know that marketing is the key to success. Without an effective marketing strategy, it can be challenging to attract new customers and keep them coming back, especially when the competition is so tight.
Luckily, there are many tools available on the market that can help you power up your marketing efforts, and among these tools is Alpine IQ’s Co-Marketing Campaigns.
How Can Alpine IQ’s Co-Marketing Campaigns Help Your Brand?
For brands, it’s often a practical strategy to co-market with partner retailers to widen your reach and streamline your marketing efforts. However, without the proper tools and the right communication strategy, you may have dealt with several challenges:
- Time-consuming collaboration process
- Inconsistent approval process
- Lack of reliable performance data
- Varying format requirements for each partner
- Little to no conversion metrics
- Too many moving pieces for campaigns to be managed & tracked
Co-Marketing Campaigns are the perfect way to enhance your marketing strategy as a brand. By using Alpine IQ’s co-marketing campaigns, you’ll have the tools to fine-tune your marketing strategy and gain insight into customer behaviors and the overall buying process.
What Are Brand-Sponsored Co-Marketing Campaigns?
A Brand-sponsored Co-Marketing Campaign is a pre-built campaign/campaigns created by the Brand for selected partnered retailers to use to message to their audiences. Brands can now easily create suggested messaging campaigns, new product launches, product promos, product suggestions and more.
Brand Sponsored Co-Marketing Campaigns can include the following:
- Pre-built messaging campaigns available for any or all available AIQ marketing channels (Email, SMS/MMS, Native, and Mobile push)
- Suggested audiences
- An overview of the campaign
- Instructions on how to deploy the campaign
- An option to upload media (images, GIFs, etc)
- An option to configure a predetermined budget for each retailer
How does this differ from Alpine IQ made templates?
As a retailer and brand, you will have access to ready-to-use, high-performing campaigns that are prebuilt by the Alpine IQ staff. These are created to take the setup off of your team’s plate and to make it easy to launch the highest-performing ROI strategies in a matter of minutes.
All of the AIQ pre-built templates are also highly customizable to fit your unique goals and branding strategy.
Examples of the AIQ created templates include:
- Refer a Friend Program
- Abandoned Cart Campaign
- Customer Lifecycle Management Campaigns
- Lottery Campaigns
- Birthday Campaigns
- Plus many more
We are continuously growing our Recipe book, so more things will be coming in the future!
Getting Started with Alpine IQ’s Co-Marketing Campaigns for Brands
If you’re an Alpine IQ customer, click here to find out how to create or deploy a brand sponsored co-marketing campaign.
To learn more about how Co-Marketing Campaigns can help your brand or to book a free demo, contact us today!
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