Digital marketing for dispensaries and the cannabis industry, in general, is challenging. Aside from the different laws and regulations in each state and/or country, each online platform also has its…
The Power of Recipes for Brands
As a cannabis brand, you know that marketing is the key to success. Without an effective marketing strategy, it can be challenging to attract new customers and keep them coming…
Browser Push Best Practices
Web push notifications are among the most effective tools for engagement, providing you with additional touchpoints to reach your customers whether they’re browsing the internet on mobile or desktop. One…
Why Email Marketing Is the Most Reliable for Retailers and Brands
Communication is an essential aspect of every business, and this is especially true for cannabis retailers and brands because it’s crucial to establish a solid relationship with your customers. As…
Our Customer Success Member of the Year
A look back: Alpine IQ’s Customer Success department was formed in November 2020 when Alpine IQ was supporting under 100 stores across Canada and the US. Less than 2 years…
A Brand-New AIQ: Introducing Alpine IQ Brands
Recently, Alpine IQ launched a brand-new product called “Brands” — a frictionless bridge that empowers cannabis brands and their respective retail partners to achieve shared objectives. Here’s all you need…
Methods to Maximize Customer Retention at Your Dispensary After 4.20
Nothing is better to a business than loyal customers who keep coming back for more. And as 4.20 comes to an end, you should still focus on how to maximize…
Seizing 4.20: How to Drive Growth for Your Business
April 20th is a significant day for the cannabis industry — a worldwide celebration for our love of cannabis, its many benefits both recreationally and medically, and its growing community…
Email Deliverability Tips and Tricks for Dispensaries
Email marketing is considered the second most used method to distribute content, and for good reason: It leverages the huge number of email users worldwide, It’s among the most reliable…
SMS and MMS Segments Explained
Segmentation in the context of marketing refers to the process of dividing your audience into distinct groups based on certain criteria. This makes your strategy more personalized and targeted. In…