Spooky season is undeniably in full swing, and it’s the perfect opportunity for cannabis retailers and brands to be witty, creative, and fun, all while maximizing their reach and sales. Here are a few ideas to help get your messaging campaigns booed up this month!
1. Run Halloween-themed contests
Contests are a great way to engage your customers and get them excited about your brand. And what better way to do that than by running a Halloween costume contest?
This kind of seasonal campaign is especially relevant for cannabis brands with physical stores. You can set up a campaign inviting customers to come to your store wearing their best Halloween costumes. The person with the best costume will receive a prize, like a free shirt or gift card. You can also make it an exclusive event for rewards program members!
You can also opt for other kinds of Halloween-themed contests, such as guessing the number of candy pieces in a jar, sharing photos of creative cannabis-infused Halloween recipes, or anything else that you think your audience would most likely engage with.
2. Be creative with discounts and promotions
Another way to spruce up your dispensary’s messaging this Halloween is by running themed discounts and promotions. For example, you can offer a discount on all Halloween-themed products in your store — this could be anything from edibles to spooky-themed pipes and bongs.
Bonus Tip: You can also get extra creative and witty with your promo names and campaign messages! Here are some examples to get the ball rolling:
- Witch’s Brew Sale: 20% off all Halloween-themed cannabis products
- Goblin’s Delight: 25% off all cannabis edibles
- Voodoo You Think You Are: 10% off all cannabis-infused topicals
- All Of Us Are Deadheads: 20% off all cannabis concentrates
- Spook-tacular Savings: $5 off all purchases of $50 or more
3. Spice up your campaign messages
As with any marketing campaign, the messaging you use is critical to its success. So why not get creative and “punny” with your Halloween messaging?
By being witty and on-brand, you can capture attention and stand out from the competition. Here are a few examples of spooky-yet-clever Halloween messages to get you started:
- Get your boo-gie on with our Halloween-themed cannabis products!
- Witch way to the dispensary? Ours is the spookiest one around!
- Gouge-ous deals on cannabis this Halloween!
- Ghouls just wanna have fun . . . and smoke some cannabis!
- Get bone-afied savings this Halloween with our faBOOlous deals!
Bonus Tip: Make your messages more interactive with Halloween cannabis GIFs! GIFs are a great way to add some personality and fun to your dispensary’s messaging, and they’re bound to get attention in a crowded cannabis marketplace.
What’s more is that with Alpine IQ’s SMS Builder, you can build custom landing pages and include GIFs to make your dispensary’s Halloween messaging even more engaging.
4. Get social with Halloween hashtags
Hashtags are a powerful way to reach new audiences and get people talking about your brand on social media. So why not use them to give your Halloween messaging a boost?
There are a few different ways you can do this. First, you can come up with a unique hashtag for your Halloween campaign and include it in all of your social media posts. This will help people easily find and follow your campaign. You can also use relevant, trending Halloween hashtags in your posts to reach a wider audience.
5. Deck out your e-commerce website
Your e-commerce website is another great platform to showcase your Halloween spirit. Overhauling your website for the holiday doesn’t have to be a huge undertaking — even small changes can make a big impact.
Consider adding Halloween-themed banners and images to your homepage and product pages. You can also get creative with your product descriptions, using spooky words and phrases to describe your cannabis strains, edibles, and other products.
Bonus Tip: You can do the same for your social media content or your email newsletters! Get creative with your visuals and copy to make your presence extra spooky this Halloween.
Partner with Alpine IQ for Your Halloween Marketing
Seasonal holidays like Halloween offer a great opportunity to get creative with your marketing. By thinking outside the box, you can come up with some truly unique and attention-grabbing campaigns that will help you boost sales and stand out from the competition.
Using the right platform like Alpine IQ is also one of the essential factors in the success of your marketing campaigns. There are many marketing platforms available, but not all are especially geared towards the cannabis industry like Alpine IQ is.
Alpine IQ offers a suite of powerful marketing tools that are perfect for retailers and brands looking to step up their Halloween game. To learn more about how Alpine IQ can help your dispensary, request a demo today!