The Future of Campaign Creation: Unveiling Our Redesigned Campaign Builder

Newly designed Campaign Creation flow.
Newly designed Campaign Builder workflow

Our Campaign Builder has undergone a major upgrade, and we’re excited to share it with you. After a lot of hard work, the enhanced campaign builder is ready to make your campaign creation smoother and more enjoyable. In this blog post we will explore the improvements and innovations this upgrade brings and discuss how it can impact your campaign creation process.

A New Look and Feel

Performance metrics available.

Our Campaign Builder has undergone a comprehensive user interface and user experience (UI/UX) redesign, offering a sleek and user-friendly interface that simplifies campaign creation. By incorporating your valuable feedback, we have implemented a step-by-step flow builder, ensuring a more intuitive process as you’re guided through each stage of campaign creation. Furthermore, our new builder stands out for its mix of easy-to-use design and strong capabilities. It’s designed to efficiently manage campaigns across various channels, whether you’re focusing on a single channel or organizing multiple. The builder supports Alpine IQ’s omni-channel approach, allowing you to power your campaigns across multiple channels in tandem. This includes Text messaging (SMS & MMS), Email, Voice Drop, Push Notifications, and Direct mail. We recognize that our marketing and messaging channels are strong individually, but their true strength lies in their combined effort to engage customers where it matters most.

Empowering Brands and Retailers: Exclusive Guides Available

In alignment with our platform’s upgrade, we introduce two specialized guides to further empower your campaign creation journey – the Brands Guide and the Retail Guide.

  • Brands Guide: This guide encourages brands to leverage our sign-up forms and build out their own customer base, enhancing the connection with consistent supporters across retail accounts. It highlights the importance of campaign tags for organizing messaging, introduces the capability to save campaigns as ‘drafts,’ and details the inclusion of audience segmentation and exclusion within the campaign building process. Access the Brands Guide here.
  • Retail Guide: For retailers, this guide outlines strategies for effective customer engagement and promotion management. It emphasizes the new feature of self-destructive texts for time-sensitive promotions, the importance of static products in campaigns, and the introduction of a campaign forecaster to estimate the impact by credit use and recipient reach. Access the Retail Guide here.

These guides are designed to maximize the benefits of our Campaign Builder’s new features, offering tailored strategies and tips for both brands and retailers.

Tags, Templates, and More

We’re introducing the ability to add up to five tags per campaign. This groundbreaking feature simplifies organization and tracking of your campaigns. Additionally, our template navigation has been refined, offering smoother sorting and ease of editing.

New tagging experience allows up to five tags to be applied per campaign.

These features contribute to a more streamlined workflow, crucial in today’s fast-paced marketing environment. They ensure that each campaign you create is personalized and relevant to your target audience, thereby enabling more data-driven decisions and enhancing the overall effectiveness of your marketing efforts.

Listening and Improving

We’ve incorporated your feedback into this redesign. Our aim is to offer an industry-standard experience that’s fine-tuned to your needs. From improved navigation in our Media Library to backend enhancements like setting audience permissions and campaign billing options, we’re making sure every aspect of the campaign builder works for you.

We highly value your input and would greatly appreciate it if you could share your experiences by leaving a review on G2. Your feedback not only supports us but also helps others understand the impact of our tool.

Designed for Everyone

Whether you’re a small business owner, part of a marketing team, or running an agency, this redesign is for you. We’ve tailored our messaging to ensure that no matter who you are or what your needs are, our campaign builder empowers you to achieve your marketing goals with ease.

Demand Sage states, “70% of online buyers prefer well-optimized websites for a smoother shopping experience, and mobile application conversion rates being 3x higher than mobile websites.” Our Campaign Builder is equipped to meet these demands, ensuring your campaigns resonate effectively with your audience.

Autosave feature means you'll never have to worry about losing your progress again.

We’ve tackled some of the biggest pain points in campaign creation. Say goodbye to the complexities of the past and hello to a smoother, more efficient process. Our autosave feature means you’ll never have to worry about losing your progress again. And with our enhanced reporting capabilities, you’ll gain valuable insights that help propel your marketing to new heights.

Ready for the Future

As we roll out this new update, we’re excited to see how it transforms your campaign creation experience. With a revamped interface, enhanced features for both brands and retailers, and a focus on user-centric improvements, we believe this is a big step forward in helping you craft effective, impactful campaigns with less effort and more creativity.

Stay tuned for more updates, and get ready to experience the future of campaign creation with our redesigned Campaign Builder! Schedule time with an Alpine IQ expert to learn more today. 

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