Why Text Message Marketing Is Important For Cannabis Dispensaries
As a cannabis dispensary owner, you often wonder how to increase sales, store traffic, and average order value. But, marketing cannabis products can be difficult due to industry marketing restrictions.
One marketing medium that is available and highly effective for dispensary owners and marketers is SMS marketing. We know that today’s consumers live in an advertising-saturated environment and are hard to reach through most channels, like social media, email, and your website.
An SMS campaign creates your own marketing channel that goes directly to your customers, who are most likely to revisit your dispensary. It’s a proven way to increase your customer’s dollars spent each visit, which ultimately increases your overall sales.
Here are a few stats that further prove why SMS marketing is highly effective:
- High Open Rate – SMS messages feature a 98% open rate
- High Conversion Rate – Texting conversion rate is approximately 8 times higher than email
- Instant Deliverability – It takes seconds to deliver SMS messages, and 90% of text messages are read within 3 minutes.
- The best form of Communication – Texting remains the most popular form of communication for American adults under the age of 50 and has been for the past 12 years.
- Easy Tracking – Using SMS analytics, like Alpine IQs Analytics, you’ll easily be able to see how many people visited your dispensary as a result of text message campaigns.
Marketing in Cannabis
While every business can benefit by using SMS marketing, It’s specifically important for dispensaries because it’s one of the only allowed marketing channels in the cannabis industry. There are many restrictions and regulations in place that prohibit your dispensary from advertising via traditional marketing methods such as television, radio, or social media ads.
There are still rules and regulations that are imperative for your dispensary to follow when texting your customers that aren’t always easy to interpret or remember. This is where Alpine IQ steps in. We keep up to date with all of the compliance rules so that you don’t have to. Our text messaging platform makes it easy for you to communicate with your customers while remaining compliant.
SMS Marketing For Dispensaries
When using text messaging as part of a loyalty program, you can unlock the ability to learn and analyze your customer’s buying patterns so that you can start sending personalized offers and discounts. Not only will you be able to track which campaigns are most effective, but you’ll also be able to see data like what type of products your customer purchases and what their average spend is. With this information available, you’ll have the capability to influence consumer behavior and increase their in-store experience.
The text messaging service at Alpine IQ allows you to segment your audiences to ensure that your customers only receive personalized, relevant text messages. This will ultimately improve your customer’s experience by making them feel that their loyalty is valued. This results in repeat, loyal customers who will spend more in your dispensary. In fact, we’ve seen that our Cannabis loyalty members, on average, spend 46% more on orders than non-members.
All the ways SMS Marketing can help a dispensary:
- Increase Foot Traffic
- Increase New Product Awareness
- Push Out Old Inventory
- Fill the Store During Slow Business Hours
- Promote Cannabis Deals
- Create Loyal Customer Relationships
- Understand Your Customers Buying Behavior
- Increase Your Average Order Value
- Effectively Communicate with Your Customers
We’ve seen that some dispensary owners are cautious in implementing an SMS strategy due to concern over customers feeling data or privacy being violated. With any compliant SMS or loyalty program for dispensaries, your customer has to opt-in to join your program. Not just that, but they have the ability to opt-out at any time if they no longer wish to receive text messages. At Alpine IQ, we understand the importance of your customers’ trust and will never do anything that jeopardizes that. We will never share their data with anyone. It will only be used to communicate personalized offers and discounts from your dispensary.
If you’re ready to create personalized marketing campaigns that help you understand your customers buying behavior and promote a higher spend per visit, request a demo today to learn how Alpine IQ can help your dispensary grow dramatically.