Segmentation in the context of marketing refers to the process of dividing your audience into distinct groups based on certain criteria. This makes your strategy more personalized and targeted. In…
In today’s modern world, applications have become a huge part of our daily lives: from social media, games, photo editing tools, to messaging — and all kinds of apps imaginable….
In today’s modern times where consumers have multiple options to shop and learn more about a brand, businesses have to keep up with a lot — from developing and creating…
With over 4 billion email users worldwide, email marketing holds a lot of potential for brands. It is also the second most used content distribution channel for business to business…
Web push notifications are among the most effective tools for engagement, providing you with additional touch points to reach your customers whether they’re browsing the internet on mobile or desktop….