Black Friday opens a crucial window of opportunity for retailers and brands. It’s the time of year when people are making their holiday shopping lists and looking for great deals on gifts for their loved ones. For businesses, this means that now is the time to make sure your retail marketing strategy is on point.
It’s essential to work with the right partner for your business retail marketing strategy, and one of the leading platforms that are especially focused on marketing solutions is Alpine IQ.
Here are some of the ways that Alpine IQ can improve your Black Friday retail marketing:
1. Messaging before Black Friday
Sending marketing messages well before the big day ensures that your business is top of mind when people are making their holiday shopping plans. It also allows you to build up a sense of anticipation and excitement, and Alpine IQ has several retail features to help you with that, including our multi-channel messaging campaigns, delivery assurance, and much more.
Here are a few tips to leverage these features even further:
- Space messaging about Black Friday throughout the week. Black Friday is one of the most popular messaging days and you may experience increased carrier filtration/delays if you send everything out Friday morning.
- Push customers towards online ordering the week prior by reminding them about ordering ahead using the {{favoriteStoreShopURL}} macro.
- Consider using email instead of SMS on Black Friday to increase deliverability, open rates, and revenue from those messages. For other messaging tips and tricks head to our best practices blog post.
2. Build excitement during long lines
Gamifying your marketing strategy is a great way to build excitement during long lines on Black Friday.
If you anticipate long lines outside of your retail location during Black Friday, consider using a lottery campaign to select random winners in line, or gift everyone in line with points or a discount. Doing so also helps you collect data about your customers that can be used in the future.
2.1 Create a custom lottery campaign
If you want to surprise a few lucky winners with massive prizes/discounts/rewards while they are waiting in line to get into your store, consider using a lottery campaign to do so. Here’s how to do it in Alpine IQ:
- Create a custom signup form for this event
- Create an audience using the custom signup form
- Create the custom discount you want your lucky winners to receive
- Create your campaign and use the discount, and audience you just created
- Set the schedule. For this, we recommend a start and end time
- Set up your lottery settings in the campaign builder and enter how many winners you would like selected.
2.2 Gift everyone in line with a reward
If you want to surprise everyone waiting in line with the same reward, you can use our new relative expiration discount feature. This allows you to gift everyone a reward before entering the store and the discount will expire after a certain amount of time. Here’s how to create this type of campaign:
- Create a custom signup form for this event
- Create an audience, as described previously
- Create a custom discount
- Under Timing & Expiration, you can toggle the Relative expiration to hours and then enter the number of hours you would like this to expire after a customer receives it
- Create your campaign and use the discount and audience you just created
- Set the schedule, including a start and end time
3. Discount and reward ideas
Your rewards don’t have to be like everyone else’s. The more unique and creative your offers, the more likely your customers are to take you up on them. If you’re looking for a few out-of-the-box reward ideas for Black Friday, Alpine IQ has a few for you!
3.1 Create Doorbuster deals
Use Happy Hour rewards to keep customers coming in throughout the day with different hourly rewards. Here’s how to do so:
- Create the happy hour audience/s — create multiple ones if you would like different rewards throughout the day
- Send 1 messaging campaign outlining the details of your deals. Include what time each Happy Hour starts/stops and what the reward is.
- Schedule your campaign to go out on Black Friday only. This creates a sense of urgency for customers.
3.2 Reward high spenders
Rewarding high spenders can incentivize them to return to your store in the future, and this could go hand-in-hand with your loyalty program.
One option is setting up a double points day for purchases over $200, or at an amount you’re comfortable with. You can also give a percentage off their purchase, or a free gift when their total purchase amount hits a certain threshold.
Amp Up Your Black Friday Marketing and Sales with Alpine IQ
Black Friday is right around the corner, and businesses that are prepared can make the most of the biggest shopping day of the year. With some thoughtful planning and execution, you can use Alpine IQ’s suite of AI-powered marketing features to increase sales, bring in new customers, and keep your regulars coming back for more.
To learn more about how Alpine IQ can help your dispensary, book a demo at https://alpineiq.com/.
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