How to Improve Your Marketing Strategy for Black Friday Using Alpine IQ

Black Friday opens a crucial window of opportunity for retailers and brands. It’s the time of year when people are making their holiday shopping lists and looking for great deals on gifts for their loved ones. For dispensaries, this means that now is the time to make sure your retail marketing strategy is on point.

The challenge, however, is the cannabis industry itself — it’s highly regulated, and different states and countries have different laws. This can make it difficult to market your business.

This is why it’s essential to work with the right partner for your dispensary’s retail marketing strategy, and one of the leading platforms that are especially focused on marketing solutions is Alpine IQ.

Here are some of the ways that Alpine IQ can improve your Black Friday retail marketing:

1. Messaging before Black Friday 

Sending marketing messages well before the big day ensures that your dispensary is top of mind when people are making their holiday shopping plans. It also allows you to build up a sense of anticipation and excitement, and Alpine IQ has several retail features to help you with that, including our multi-channel messaging campaigns, delivery assurance, and much more.

Here are a few tips to leverage these features even further:

  • Space messaging about Black Friday throughout the week.  Black Friday is one of the most popular messaging days and you may experience increased carrier filtration/delays if you send everything out Friday morning. 
  • Push customers towards online ordering the week prior by reminding them about ordering ahead using the {{favoriteStoreShopURL}} macro. 
  • Consider using email instead of SMS on Black Friday to increase deliverability, open rates, and revenue from those messages. For other messaging tips and tricks head to our best practices blog post.

2. Build excitement during long lines

Gamifying your marketing strategy is a great way to build excitement during long lines on Black Friday.

If you anticipate long lines outside of your retail location during Black Friday, consider using a lottery campaign to select random winners in line, or gift everyone in line with points or a discount. Doing so also helps you collect data about your customers that can be used in the future.

2.1 Create a custom lottery campaign

If you want to surprise a few lucky winners with massive prizes/discounts/rewards while they are waiting in line to get into your store, consider using a lottery campaign to do so. Here’s how to do it in Alpine IQ:

2.2 Gift everyone in line with a reward

If you want to surprise everyone waiting in line with the same reward, you can use our new relative expiration discount feature. This allows you to gift everyone a reward before entering the store and the discount will expire after a certain amount of time. Here’s how to create this type of campaign:

3. Attracting customers who are already out shopping

If you have a native app with Alpine IQ, Black Friday is the perfect holiday to utilize the Geofence feature. Geofencing refers to creating a virtual boundary around a location using GPS technology. When a customer with your app installed on their phone enters the geofenced area, they will receive a push notification with your message.

We suggest setting up boundaries around popular shopping centers/malls near your store and scheduling a geofenced message on Friday, letting them know about your Black Friday deals. Read more about setting up Geofenced campaigns here.

4. Discount and reward ideas

Your rewards don’t have to be like everyone else’s. The more unique and creative your offers, the more likely your customers are to take you up on them. If you’re looking for a few out-of-the-box reward ideas for Black Friday, Alpine IQ has a few for you!

4.1 Create Doorbuster deals

Use Happy Hour rewards to keep customers coming in throughout the day with different hourly rewards. Here’s how to do so:

  • Create the happy hour audience/s — create multiple ones if you would like different rewards throughout the day
  • Send 1 messaging campaign outlining the details of your deals. Include what time each Happy Hour starts/stops and what the reward is.
  • Schedule your campaign to go out on Black Friday only. This creates a sense of urgency for customers.

4.2 Reward high spenders

Rewarding high spenders can incentivize them to return to your store in the future, and this could go hand-in-hand with your loyalty program.

One option is setting up a double points day for purchases over $200, or at an amount you’re comfortable with. You can also give a percentage off their purchase, or a free gift when their total purchase amount hits a certain threshold.

Amp Up Your Black Friday Marketing and Sales with Alpine IQ

Black Friday is right around the corner, and dispensaries that are prepared can make the most of the biggest shopping day of the year. With some thoughtful planning and execution, you can use Alpine IQ’s suite of AI-powered marketing features to increase sales, bring in new customers, and keep your regulars coming back for more.
To learn more about how Alpine IQ can help your dispensary, book a demo at https://alpineiq.com/.