Push Notifications: The Key to Customer Engagement

Push notifications have become a key component of modern marketing, and Alpine IQ takes them to the next level. With Alpine IQ’s push notifications, you can reach your customers faster and more effectively than ever before. Here’s how:

Native App Push Notifications

Alpine IQ’s push notification campaigns are supercharged by your own custom-branded native app. This means your brand is front and center in Apple and Google Play stores, instantly accessible to billions of devices. The result? Increased customer engagement, influencing repeat purchases, and consolidating your engagement where it matters most.

Push Notifications and In-App Message Feed

The power of Alpine IQ’s push notifications goes beyond just reaching your customers; it extends to recapturing abandoned shopping carts, pairing seamlessly with email, push, voice drop, text, and even direct mail. The combination of these channels enhances customer experiences and drives conversions.

Be Where Your Customers Are

Alpine IQ’s push notifications enable you to set up key moments in your marketing journeys by delivering the right messages at the right time. Win back inactive customers with lifecycle targeting, trigger alerts when a customer abandons their e-commerce cart, and utilize location-based push notifications to further enhance your customer engagement strategy. With ROI tracking down to the dollar, you can measure the effectiveness of your campaigns across channels and conversion types.

Introducing Free Push Notifications

Alpine IQ is breaking barriers by offering free push notifications. Why pay for SMS when you can get push notifications direct and free? Here’s what you can expect:

• FREE Mobile & Browser Push Notifications: Reach your customers faster than ever with push notifications that boast a 2.1x higher conversion rate compared to other channels.
• Increased Customer Retention & Satisfaction: Achieve a remarkable 4x customer retention rate within the first two months of launching native app push notifications.
• Precise Targeting and ROI Tracking: Enhance user experiences with location-based notifications and deliver the right message at the right time, ultimately increasing your return on investment.

These free push notifications are included with the Native App, and getting started is as easy as contacting your Customer Success Manager (CSM).

Empowering Businesses for Success with Alpine IQ

Alpine IQ’s push notifications are a game-changer for businesses looking to boost customer engagement, increase conversions, and drive revenue. With the addition of free push notifications, Alpine IQ continues to lead the way in empowering businesses to connect with their customers and create a lifetime of loyalty. Don’t miss out on the opportunity to supercharge your customer engagement—contact Alpine IQ today and take your business to new heights.

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Amplifying Your Messaging Strategy

In the quest to engage customers, Alpine IQ offers a suite of diverse messaging channels, each tailored to meet specific communication needs. From Text messaging (SMS & MMS), which provides direct and personal touch points, to Email, which allows for detailed communication. The innovative Voice Drop adds an auditory dimension, making messages not just seen but truly heard. Mobile push notifications cater to the on-the-go users, ensuring timely alerts, while Browser push notifications capture attention even when users are surfing the web. For those who appreciate tangible touchpoints, Direct Mail stands out. It’s not just about sending physical mail; it’s about intelligent mail. 

While each channel is powerful on its own, their combined strength lies in their ability to capture customers wherever they are, ensuring a holistic and impactful communication strategy.

Every Channel, One Powerful Voice 

Whether it’s the directness of a text, the depth of an email, the instant alert of a push notification, or the tangible touch of direct mail; each has its role in engaging customers. But what if we could enhance these traditional channels, adding another layer of personalization? Enter Voice Drop, Alpine IQ’s innovative feature designed to complement and amplify your existing messaging strategies. Let’s explore how Voice Drop seamlessly integrates with these channels, elevating their impact.

Text Messaging 

Text messaging has always been a direct and personal way to reach customers, ensuring maximum repeat sales and order values. Features like abandoned cart reminders and personalized shopping recommendations make it a potent tool. But imagine adding the dimension of voice to these messages. Voice Drop adds a personal dimension, ensuring your messages resonate deeply and are actively heard. 

With our text messaging channel you can: 

• Achieve maximum repeat sales and order values through text messaging automation
• Assure your industry messages get delivered
• Filter out the noise and get attribution you can trust

Email 

Email, with its comprehensive and detailed approach, remains a cornerstone for many businesses. Product announcements, newsletters, abandoned cart recaptures, and win-back campaigns become more compelling when paired with Voice Drop. A brief voice message can act as a teaser, prompting customers to check their inboxes for more detailed information.

With our email channel you can: 

• Send compelling and personalized emails to increase revenue and encourage customers to make a purchase
• Get shoppers back to their abandoned carts
• Uncover critical success metrics with ease

Push Notifications

Push notifications, especially through a custom-branded native app, are all about efficiency. They command attention and can be tailored to a user’s location or behavior. When paired with Voice Drop, the engagement potential is magnified. A Voice Drop can serve as an auditory preview or follow-up to a push notification, ensuring your message resonates. The combination of the immediate alert from a push notification and the personalized touch of a Voice Drop creates a powerful duo, capturing attention and driving action.

With our push notification channel you can: 

• Supercharge your campaigns by your own custom branded native app
• Produce a 1x higher conversion rate vs. mobile web
• Set up key moments in your marketing journeys by delivering the right messages at the right time

Direct Mail Postcards

Direct Mail offers a refreshing, hands-on experience that stands out in a customer’s daily stream of electronic communications. It provides a tangible touchpoint, creating a lasting impression. When paired with Voice Drop, the combination is powerful. While Direct Mail offers a physical connection, Voice Drop ensures an auditory engagement, making the message both distinct and captivating to the ear. This duo ensures that your brand’s message is not only held in hand but also resonates in the mind, creating a comprehensive communication strategy that truly connects.

With our direct mail postcards you can: 

• WOW customers even if they aren’t online
• Use our powerful behavior based audience triggers to send truly modern mail pieces
• Track online and in-store purchases driven by mail

Integrating Voice Drop for Maximum Impact 

To truly harness the power of Voice Drop, it’s crucial to integrate it thoughtfully with your other channels. For instance, after sending a Voice Drop, triggering a push notification to your app can create a cohesive communication flow. This not only reinforces the Voice Drop message but also guides customers to explore promotions in their app wallet, potentially leading to increased store visits.

While each messaging channel has its unique strengths, introducing Voice Drop into the mix can elevate your collective impact. It’s about creating a multi-dimensional communication strategy where each channel complements the others, ensuring your brand’s voice is not just heard, but remembered.

To learn more about Alpine IQ’s Voice Drop, check out our website!

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Due to today’s rapidly evolving digital world, businesses are constantly seeking innovative ways to connect with their customers. Among the noise of countless notifications and messages, there’s a need for a more personal, direct approach. Introducing Alpine IQ’s Voice Drop. This messaging feature serves as a revolutionary tool, redefining the way businesses communicate with their audience. All of the messages come as a phone call or voicemail left by either a personally recorded memo directly in the dashboard, uploading a static audio file, or by typing in a message and letting AI generated voices communicate your message for you. This blog post delves into the best practices for using, structuring, scheduling, and enhancing Voice Drops, providing readers with actionable insights to maximize its potential.

With such versatility and personalization at its core, Voice Drop by Alpine IQ is set to transform customer engagement, ensuring every communication is not just heard, but truly resonates.

Elevate Customer Engagement with Voice Drop 

Alpine IQ introduces an impactful way to reach your audience. Voice Drop can be distributed to opted-in phone numbers. This includes those already subscribed to text notifications. This ensures businesses retain their member base while diversifying their messaging methods. The versatility of Voice Drop extends to generating messages in multiple languages and accents, catering to a diverse customer base. When a Voice Drop message is received, it rings from a caller ID that references a specific store, adding a touch of familiarity and trust. 

Consumers are constantly bombarded with promotional messages daily, so it’s crucial to stand out. Voice Drop offers a unique way to capture attention. The power of a personalized message can evoke emotions, ensuring not just a heard message, but a felt experience. 

Maximize your Messages with Voice Drop

Voice Drop is most effective when focusing on major discounts and giving customers a concise snapshot of the best deals. While other promotions can be showcased in the customer wallet’s discount graphic, Voice Drop should emphasize the most attractive offers. It guarantees that every customer, regardless of their ability to read or receive texts, is informed about promotions. By segmenting audiences, businesses can target specific customer groups, reaching those often missed by traditional methods.

Voice Drop’s AI capabilities allow businesses to swiftly notify customers without the hassle of designing a full-fledged campaign. With the influx of messages during peak retail holidays, Voice Drop offers a unique way to reach customers directly, setting businesses apart from the competition.

Mastering Voice Drop: Best Practices for Optimal Engagement

Harness the full potential of Voice Drop with these best practices designed to elevate your messaging and captivate your audience. 

1. Begin your message with your brand name and immediately introduce the promotion.

This ensures customers recognize the sender and are intrigued to listen further. Enhance the user experience by incorporating personalization macros, such as the customer’s name, account points, or other relevant details. 

2. Aim for a message length between 60-90 seconds.

If the message is under 60 seconds, it will loop to meet compliance. For shorter messages, consider adding store hours or promoting ongoing rewards. When using AI, longer sentences sound more personal. Combine information where possible to maintain a human touch in AI-generated voice drops.

3. Target customers during morning commutes, lunch breaks, and happy hours. 

These are times when they are likely more engaged with their phones and can be influenced to visit your store. Voice drops can only be scheduled between 9AM-9PM in your timezone. 

4. After a voice drop, trigger a push notification to your app. 

This reminds customers to check out deal details in their wallet, further enticing them to explore promotions and plan their store visit.

Inclusivity in Communication

Voice Drop is not just a messaging tool; it’s a game-changer in customer communication. By allowing businesses to send voice messages directly to their customers, it offers a more personal touch. This personal connection can lead to increased customer trust, loyalty, and engagement.

In conclusion, Voice Drop offers businesses a fresh and effective way to communicate with their customers. By following best practices and understanding the unique advantages of this tool, retailers can elevate their customer communication strategy, leading to stronger relationships and increased sales.

To know more about Alpine IQ and how Voice drop can help your business, get in touch with us at Sales@AlpineIQ.com or visit our website at https://alpineiq.com/.

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What Is 10DLC?

If you’re based in the United States, 10DLC is a requirement from the CTIA (Cellular Telecommunications Industry Association) that all wireless carriers must adhere to in order to protect consumers from spam messages.

It stands for “10-digit long code” (10DLC), and it basically means that in order to send SMS messages at scale, you must have a 10-digit phone number instead of a short code.

Previously, no registration was required. Registration through short codes was introduced in 2012 to prevent spam, but it was also not compulsory.

With 10DLC, all long codes must be registered with a carrier before they can be used to send high volumes of text messages. This is to ensure that only legitimate businesses are sending texts; it also serves to protect consumers from spam.

The US and many countries around the world have also implemented additional policies to further protect consumers from unsolicited promotional messages from brands, but for this article, we’ll focus on the SMS part only.

What Is Registered and Unregistered Traffic?

Registered traffic are texts that are sent to customers who have opted in to receive them, while unregistered traffic are simply texts that are sent without the customer’s consent.

With 10DLC, all long codes must be registered with a carrier before they can be used to send high volumes of text messages. Registered traffic is the result of a customer opting in to receive texts from a company, and this registration must be verified by the carrier.

Registered traffic refers to messages that are sent from an application where the sender of the campaigns was vetted by a third party and assigned a trust score. Those that choose to register must submit documentation of their use case and validated ownership of legitimate corporations.

10DLC registered traffic, therefore, means that your texts are being sent to customers who have given you their explicit permission to do so — which is the best way to avoid any potential issues with spam. However, there are pros and cons to this, which we will discuss in the next section.

10DLC Registered and Unregistered Traffic: Pros and Cons

10 DLC Registered Traffic:

Pros:

– There is lower filtration, meaning that your SMS campaigns are more likely to be delivered to your customers’ phones.

– Fees are lower because you are not considered a spammer.

– You are building a list of customers who have given you explicit permission to contact them, which can be valuable for future marketing efforts.

Cons:

– Registration can be time-consuming and expensive, and it may not be cost-effective for smaller retailers and brands.

– The opt-in process can also be time-consuming, and you may lose potential customers in the process.

– Since you are registered, if your messages are flagged, it’s easier to track down the source and shut down your campaign. There are also heavy fines involved.

Unregistered Traffic:

Pros:

– You don’t have to go through the hassle and expense of registering your long codes.

– You can reach a larger audience with your SMS campaigns since there is no opt-in process.

– When your messages are flagged, it’s easy to start fresh. Just clear your digital footprint and increase your filtration protection level.

Cons:

– There is higher filtration, meaning that your messages are more likely to be filtered as spam and may never reach your customers’ phones.

– Higher fees are involved since you are more likely considered a spammer.

– You risk heavy fines if you are caught sending unsolicited messages.

What’s Best for Retailers and Brands: Registered or Unregistered Traffic?

Unregistered traffic is the most common way for retailers and brands to send promotional SMS campaigns since it’s easier and cheaper in the short term. Highly regulated promotional messages are also riskier to send because of strict policies, so unregistered traffic may be the only option for some brands.

Additionally, there are certain cases where registered traffic can be suitable for retailers and brands. For non-promotional messages, such as delivery updates or customer service notifications, registered traffic can be a good option.

Ultimately, it all depends on your brand’s specific needs:

• If you want to send highly regulated promotional messages, unregistered traffic is the way to go. However, as an added layer of protection and as a way to increase message delivery, it’s advisable to use an SMS platform like Alpine IQ with built-in compliance features.
• If you want to send transactional, non-promotional customer service-related messages, registered traffic may be a better option.

Wrapping It Up

Both 10DLC registered traffic and unregistered traffic have their fair share of pros and cons. It all boils down to what your specific needs are as a retailer or brand.

If you want to know more about 10DLC and text message campaigns for retailers and brands, watch our latest webinar: Alpine IQ’s Deep Dive: Everything you need to know about text message filtration in cannabis.

You can also check out our website at https://alpineiq.com/ to learn more about our AI-powered marketing tools.

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Among these options, it goes without saying that email marketing is the most reliable channel for communication. And for many good reasons.

Email Marketing and Its Value to Businesses

According to several studies, email marketing has been proven time and time again that they’re the most reliable marketing channel for retailers and brands:

• There are approximately 4.3 billion people using emails every day, and the number is expected to rise in the coming years. 
• Among these users, 99% report that they check their inbox daily, which ultimately results in higher open rates than other channels.
• Email marketing offers a higher return on investment: for every $1 you spend, the average return is $45 for the retail and e-commerce industry.

Email marketing gives you the opportunity to interact directly with your customers, all while being able to promote your products and grow your business. 

3 Main Benefits of Email Marketing

With the right strategy, you can reap the many benefits of email marketing for your business. Among the top 3 benefits it offers are:

1. Reaching more qualified leads

It’s required by laws all over the world to get explicit consent from users to send them brand emails, it’s safe to surmise that people on your email list are considered more qualified leads than those who are not. 

Essentially, these people are already interested in your brand, so they’re more receptive to your marketing messages, ultimately making it easier to convert them.  

2. Widening your reach

One overlooked value of email marketing is that it’s very easy to share. When you send targeted, personalized emails that users can easily relate to, they’re more than likely to forward your email to their family and friends.

Compared to other channels, sharing/forwarding emails is much more straightforward. This leads to a wider reach, even to those you didn’t intend to target initially. 

3. Driving more revenue

The combined benefits of targeting more qualified leads, the higher open rates, and the higher engagement in emails all results in better conversions and higher revenue for brands.

You can leverage email marketing more when you segment your audiences and tailor each of your email campaigns depending on their unique needs and pain points, as well as where they are in the customer journey. 

4 Best Types of Emails to Catch Customers’ Attention

There are several types of emails that you can use for your campaigns, but the following are seen to be the most effective ones to catch customers’ attention.

1. Welcome emails

As soon as your target audience subscribes to your email list, it’s important to make them feel valued and welcomed. Sending welcome emails not only creates a positive perception about your brand, but also guides new subscribers on what to expect from you. 

For example, you can include in your welcome email the benefits that subscribers can enjoy — special discounts, first-to-know about new products, and if applicable, member-exclusive content.

2. Weekly/monthly newsletters

Regular newsletters enable subscribers to be in the know of the latest updates about your company. Newsletters are also a good opportunity to subtly remind your customers about your existence and how you can help them with their needs and pain points.

Aside from special offers, it’s best practice to send informative and relevant content through your newsletters to add more value to your campaigns. Some examples are short guides on how to use your products in everyday life, the latest research about the benefits of products, and more.

3. Discount/special offer emails

This is perhaps one of the best types of emails to drive more engagement and conversions to your website. Customers are naturally inclined to better deals that can save them money, and there’s no better way to communicate these offers than emails.

You can optimize your campaigns even further by always including a compelling call-to-action (CTA) that directly takes customers to your dedicated landing page. This is crucial so that the customer journey is simplified.

4. Abandoned cart emails

Abandoned carts are a reality for all retail and e-commerce brands. Several studies have found that the average cart abandonment rate across all industries is a whopping 70%. One of the ways to effectively lower that number is automated abandoned cart emails.

These types of emails become more effective if you add benefits to customers who decide to check out within a certain time — for example, offering them time-bound discounts for the items already in their cart.

Amplify Your Email Marketing Campaigns with Alpine IQ

Despite the existence of many other channels to communicate your marketing messages, email marketing remains to be the most reliable. Billions of people use and open their emails every day, email marketing is legally done with consent, and it offers better revenues and higher engagement.

This is why it’s important to use email marketing tools that are specially created for retailers and brands. Alpine IQ offers a suite of AI-powered marketing products that allows retailers and brands to optimize their campaigns all while staying compliant. 

We also offer an omni-channel messaging approach to build your audiences even better. Pair this with our waterfall delivery system to ensure the deliverability of all your messages and you have a winning marketing strategy for your dispensary.

If you want to know more, contact us at https://alpineiq.com/ and we can discuss more on how we can help you with your marketing campaigns.

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Yes. Major carriers like AT&T are blocking messages sent by dispensaries to loyal customers. You read that correctly. Dispensaries in legal markets are still suffering from outdated federal policies. For more details, read this

This isn’t your typical pot-patriotism. This is serious business because this affects cannabis businesses all over North America. 

Fear not, Alpine IQ will not allow the voices of dispensaries to be silenced. 

To give cannabis entrepreneurs a fighting chance to change the world for the better, we invented two business-saving technologies that maximize deliverability. What does this mean for your dispensary marketing team? With a few best practices enabled, your team will be able to maximize deliverability and grow your business! 

Increase weekly conversions with email marketing 

The days of logging into multiple softwares to get through marketing todo lists is over. 

When Alpine IQ learned our dispensary partners struggled with data silos and blocked emails, we set out to develop a powerful email marketing software that would automate email marketing and campaign management, and give non-technical dispensary employees the power to customize emails to a variety of customer personas – all while ensuring emails get to inboxes. 

Maximize SMS deliverability with Walled Garden 

Consumers scroll through their phones for hours everyday looking to satisfy their desires. 

When telecommunications companies announced the rise of their filtration policies, Alpine IQ shifted gears to create Walled Garden. In short, Walled Garden is an advanced post-click landing page technology that helps businesses get past carrier filtration technology. Without Walled Garden, SMS marketing would be virtually impossible for a majority of cannabis brands. 

Guarantee customers hear from you with Waterfall

Can you imagine working in cannabis and being stressed out all of the time? Cannabis censorship by the federal government and telecommunications carriers has made that nightmare a reality for countless cannabis professionals. At the end of the day, most dispensary stakeholders want to send out their hot drops, new product announcements, and go home to enjoy their favorite flowers.

To help dispensaries reduce brain strain and sell more high quality strains, we’ve created a powerful technology called Waterfall. If a marketing channel is halted for any reason, a backup channel can be designated to deploy messaging. With the guidance of Alpine IQ’s genius support team and Waterfall, dispensary owners are overcoming cannabis censorship, increasing campaign performance, and evolving how they build and maintain relationships with new contacts and loyal customers. 

Does this sound familiar? 

Many operations managers juggle multiple tasks and may not have time to conceptualize and deploy compelling marketing campaigns. However, marketing is a critical function for all businesses. Without marketing, businesses rely on luck to grow. 

Price drops and discounts are great tactics to increase foot traffic but effective digital marketing can compel consumers to purchase without lowering pricing. When there’s a steady supply of high quality products ready for purchase, it’s important to use the right technology to market your businesses products. 

No technology is created equally. There are pros and cons to all software. For example, some email providers have been known to permanently ban highly regulated companies and virtually all telecommunications companies block highly regulated messaging. When employee time and marketing budgets are wasted due to highly regulated censorship, it’s important to take a step back and decide: will I do what is necessary to succeed? Will I find the right technology to help my business evolve its marketing capabilities? 

If you answered yes to any of the above questions, you’re ready for Waterfall. 

To improve the marketing strategy for your company, it’s important to ensure your messages will be delivered. Waterfall is a proprietary technology that gives you the power to overcome highly regulated carrier censorship. How does it work? Designate additional channels to deploy your brand’s messaging if a channel is halted. Yes. It’s true. Highly regulated marketing isn’t cheap and most businesses aren’t able to write off operations related expenses. Take control of your margins with delivery assurance. 

Waterfall not only guarantees your messages will be delivered but gives your business the power to discover which channels your contacts prefer. With these insights, your team can tailor messaging in ways that grow your business. 

Say goodbye to wasted marketing dollars and say hello to profits. 

Ready to climb higher? 

Learn more about Waterfall here.

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