In business, losing customers happens. It’s an inevitable cycle that business owners experience every now and then — customers often get bogged down by constant correspondence from brands, they get…
Strategies to Increase Sales and Boost Revenue for Your Business
Your business has come a long way in the past years, and with the new year in full swing, it’s time to buckle down and improve your sales strategies. What…
A Guide to Loyalty Program Financial Reporting
LOYALTY FINANCIAL REPORTING In this article you will find Best Practices for Financial Loyalty Reporting and FAQs. Best Practices: Monthly Financial Report Vault and Schedulable Financial Reports Below are tips…
5 Tips to Better Understand Your Customers
In today’s modern times where consumers have multiple options to shop and learn more about a brand, businesses have to keep up with a lot — from developing and creating…
Why Intelligent Timing Is Important for Your Business
Timing is everything when it comes to marketing and business in general. In today’s media-saturated world, poorly timed marketing messages can make or break the success of your marketing campaigns,…
5 Ways to Build Valuable Brand Loyalty
Many businesses focus most of their efforts on acquiring new customers, but the fact is, it’s far more sustainable to cultivate loyalty within your existing customer base. This is called…
Best Practices for Decreasing Unsubscription Rates
With over 4 billion email users worldwide, email marketing holds a lot of potential for brands. It is also the second most used content distribution channel for business to business…
Web Push Notifications Best Practices
Web push notifications are among the most effective tools for engagement, providing you with additional touch points to reach your customers whether they’re browsing the internet on mobile or desktop….
The Basics of Audience Segmentation
Different customers may like your products/services for different reasons. And as they go further down the sales funnel, their motivations also change. This is why audience segmentation is essential for…
The Ins and Outs of Refer-a-Friend Campaigns
Loyal and happy customers are the fuel that makes referral marketing, or more commonly known as word of mouth marketing (WOMM), one of the most cost-effective marketing strategies. When people…