In today’s mobile-centric world, it’s not enough to have a responsive website. In a study by Statista, 46% of consumers reported having used a mobile app to look for information about a product/service. Up to 85% of customers have also reported spending more time in retail mobile apps than on websites.
This goes without saying that mobile apps offer businesses a huge opportunity to maximize their marketing strategy, especially for those in the cannabis industry. With the increasing demand for cannabis, dispensaries need to one-up their approach to have an edge over the competition — and a native mobile app can help you achieve that.
Here are three ways a mobile app can drive your dispensary to success:
1. New marketing channels
On June 7, 2021, Apple changed its App Store Review Guidelines, allowing legal and properly licensed dispensaries to have their own apps. This paves the way for new marketing channels for retailers, as the cannabis industry is still restricted in most marketing channels.
Additionally, one of the most important features that a native mobile app offers is push notifications. These are messages that pop up on mobile devices and usually appear at the top of your screens.
For marketers, native push notifications enhance your strategy by allowing you to provide tailored content to consumers, such as location and behavior-based alerts. It also widens your reach, as you can send them notifications at any time (as long they opt-in), whether they are actively using your app or their device.
According to FlowHub, 75% of cannabis customers who use a dispensary mobile app opt-in to receive push notifications. The same study revealed that mobile push notification open rates for dispensaries are between 20% and 25%.
2. New way to easily increase revenue
Another good reason why people prefer mobile apps is that it makes everything easier: the buying process can all be done conveniently at the tip of their fingers. Several studies have also been conducted supporting the fact that purchasing decisions are highly influenced by the quality of customer experience.
This is all the more significant to dispensaries—having a dedicated retail mobile app adds a new way to reach customers and increase revenue. And as we ease into the new normal, having the option to buy products online provides a huge advantage to dispensaries.
Additionally, one of the appeals of mobile apps is the ability to offer loyalty rewards and discounts to customers. What delineates this from discounts provided by retail websites is that with mobile apps, there’s more personalization, and rewards can be tailored to fit the needs of each of your customers.
One study found that 75% of customers favor brands that have built-in loyalty programs—it makes them feel special and highly valued. People are also naturally more eager to take advantage of good deals, which translates to better conversions and increased sales.
3. Keep your customers coming back
As a related point, the combination of personalization, loyalty programs, and trigger-based push notifications all add to the customer experience, which will entice consumers to keep coming back to you.
A study has shown that 80% of consumers are more inclined to buy from a brand that offers tailored experiences. With mobile apps, customers can create profiles and save their details, which will allow you to gain more insight into their unique preferences, purchasing and browsing history, and more.
Dispensaries can then use this information to customize the customer’s experience through personalized SMS, email campaigns, and push notification messages. In turn, this fosters a stronger relationship and increased loyalty with the dispensary and the brand.
Get a Fully Branded Mobile App for Your Dispensary
Cannabis-related mobile apps are still sparse in the app market now, and this means you have a huge advantage over the competition by launching your own mobile app.
Here at Alpine IQ, we offer a completely customized mobile app solution for you. Get your own fully branded mobile app that is fully compliant with Apple and Google App Store regulations, in addition to the following features:
- Highly customizable white label solution
- Ability to enable push notifications
- Syncs seamlessly with your POS, e-commerce providers, and social profiles
With Alpine IQ, you can onboard customers to an app that is truly yours. Your app, your brand, no marketplace competition.