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A Guide to AIQ Win-back Campaigns

Posted byby Alesia Anderson
April 28, 2023
4 minute read

Did you know that it’s at least 5 times more expensive to acquire a new customer than to retain an existing one? That’s where win-back campaigns come in. A win-back…

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The Ins and Outs of Refer-a-Friend Campaigns

Posted byby Alesia Anderson
November 11, 2021
4 minute read

Loyal and happy customers are the fuel that makes referral marketing, or more commonly known as word of mouth marketing (WOMM), one of the most cost-effective marketing strategies. When people…

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