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Tag: guides

  • Posted in
    • Guides

A Guide to AIQ Win-back Campaigns 

  • Posted byby Alesia Anderson
  • April 28, 2023
  • 4 minute read

Did you know that it’s at least 5 times more expensive to acquire a new customer than to retain an existing one? That’s where win-back campaigns come in. A win-back…

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  • Posted in
    • Guides

The Ins and Outs of Refer-a-Friend Campaigns

  • Posted byby Alesia Anderson
  • November 11, 2021
  • 4 minute read

Loyal and happy customers are the fuel that makes referral marketing, or more commonly known as word of mouth marketing (WOMM), one of the most cost-effective marketing strategies. When people…

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