Different customers may like your products/services for different reasons. And as they go further down the sales funnel, their motivations also change. This is why audience segmentation is essential for…
Loyal and happy customers are the fuel that makes referral marketing, or more commonly known as word of mouth marketing (WOMM), one of the most cost-effective marketing strategies. When people…
One of the most cost-efficient marketing strategies to use is a refer-a-friend campaign. It’s the perfect blend of acquiring new customers while also making your current customers happy. Referral campaigns…
A customer loyalty program, as the term suggests, is a customer retention strategy in marketing that rewards and recognizes customers who regularly purchase or engage with a brand. Different Types…
In today’s mobile device-driven society, native push notifications, or mobile app push notifications, have become a standard channel of communication for marketers. And this is for several good reasons: 42%…