Yes. Major carriers like AT&T are blocking messages sent by dispensaries to loyal customers. You read that correctly. Dispensaries in legal markets are still suffering from outdated federal policies. For more details, read this

This isn’t your typical pot-patriotism. This is serious business because this affects cannabis businesses all over North America. 

Fear not, Alpine IQ will not allow the voices of dispensaries to be silenced. 

To give cannabis entrepreneurs a fighting chance to change the world for the better, we invented two business-saving technologies that maximize deliverability. What does this mean for your dispensary marketing team? With a few best practices enabled, your team will be able to maximize deliverability and grow your business! 

Increase weekly conversions with email marketing 

The days of logging into multiple softwares to get through marketing todo lists is over. 

When Alpine IQ learned our dispensary partners struggled with data silos and blocked emails, we set out to develop a powerful email marketing software that would automate email marketing and campaign management, and give non-technical dispensary employees the power to customize emails to a variety of customer personas – all while ensuring emails get to inboxes. 

Maximize SMS deliverability with Walled Garden 

Consumers scroll through their phones for hours everyday looking to satisfy their desires. 

When telecommunications companies announced the rise of their filtration policies, Alpine IQ shifted gears to create Walled Garden. In short, Walled Garden is an advanced post-click landing page technology that helps businesses get past carrier filtration technology. Without Walled Garden, SMS marketing would be virtually impossible for a majority of cannabis brands. 

Guarantee customers hear from you with Waterfall

Can you imagine working in cannabis and being stressed out all of the time? Cannabis censorship by the federal government and telecommunications carriers has made that nightmare a reality for countless cannabis professionals. At the end of the day, most dispensary stakeholders want to send out their hot drops, new product announcements, and go home to enjoy their favorite flowers.

To help dispensaries reduce brain strain and sell more high quality strains, we’ve created a powerful technology called Waterfall. If a marketing channel is halted for any reason, a backup channel can be designated to deploy messaging. With the guidance of Alpine IQ’s genius support team and Waterfall, dispensary owners are overcoming cannabis censorship, increasing campaign performance, and evolving how they build and maintain relationships with new contacts and loyal customers. 

Does this sound familiar? 

Many operations managers juggle multiple tasks and may not have time to conceptualize and deploy compelling marketing campaigns. However, marketing is a critical function for all businesses. Without marketing, businesses rely on luck to grow. 

Price drops and discounts are great tactics to increase foot traffic but effective digital marketing can compel consumers to purchase without lowering pricing. When there’s a steady supply of high quality products ready for purchase, it’s important to use the right technology to market your businesses products. 

No technology is created equally. There are pros and cons to all software. For example, some email providers have been known to permanently ban highly regulated companies and virtually all telecommunications companies block highly regulated messaging. When employee time and marketing budgets are wasted due to highly regulated censorship, it’s important to take a step back and decide: will I do what is necessary to succeed? Will I find the right technology to help my business evolve its marketing capabilities? 

If you answered yes to any of the above questions, you’re ready for Waterfall. 

To improve the marketing strategy for your company, it’s important to ensure your messages will be delivered. Waterfall is a proprietary technology that gives you the power to overcome highly regulated carrier censorship. How does it work? Designate additional channels to deploy your brand’s messaging if a channel is halted. Yes. It’s true. Highly regulated marketing isn’t cheap and most businesses aren’t able to write off operations related expenses. Take control of your margins with delivery assurance. 

Waterfall not only guarantees your messages will be delivered but gives your business the power to discover which channels your contacts prefer. With these insights, your team can tailor messaging in ways that grow your business. 

Say goodbye to wasted marketing dollars and say hello to profits. 

Ready to climb higher? 

Learn more about Waterfall here.

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